It’s been fun keeping track of best-sellers in our Zazzle store, Your Shop of Shops, once we started to gain sales momentum. Even with a wide variety of over 40,000 products, and new product categories appearing, certain items continue to hold their lead. In keeping with our goal of income diversification, we set several objectives, including adding more product categories and seeking out additional business partners to produce our merchandise.
Overall, our Zazzle revenue is up 50% over last year. As Zazzle is creating a stronger international presence, we’ve seen our non-U.S. sales increase by 111%. Pete has regularly received awards from Zazzle in various categories. His latest was an Artist Award for this Geisha phone case.
We track the individual shoppes within Your Shop of Shops to identify trends and assess categorical viability. For example, we’ve seen a 232% increase in iShoppe revenue in no small part due to the popularity of smartphones and tablets, but also because of manufacturer upgrades and roll-outs. You buy a new phone or tablet, and you need to protect it. The Baby Shoppe is not far behind with a 225% revenue increase. Our stand-alone Political Animal Shoppe had a 168% increase; election years can do that! The State Shoppe piggybacked this trend with a 72% increase. Even the Kitchen Sink Shoppe (which has a little of everything) was up a nice 54%.
December sales were a mixed bag. Our Christmas Shoppe was only up 3.8% (November revenue up 27% over last November, but December revenue down 44% from last year). Our Card Shoppe was up 20% overall. We opened a new separate Halloween Shoppe, and a stand-alone My Lunker Shoppe for fishermen. My Lunker is intended for custom items – you insert your own trophy photo, etc.; our Bait Shoppe has general items that would appeal to anglers.
Here are our best-selling individual products.
Strategic diversification in product mix is one aspect of spreading income sources. Another is adding business partners who produce our product designs on demand much the same way as Zazzle does. Our new RedBubble store was profitable in its first month! In January, we’ll be receiving revenue from four business partners: RedBubble, CafePress, Greeting Card Universe and, of course, Zazzle.
Our goals for 2013 include
- increasing the number of products in our Zazzle store up to 75,000
- 4 new websites (Not The Post Office is one)
- 1 new Zazzle How-To E-Book
- 1 new Zazzle Shoppe
If your New Year goals are to supplement or replace income by making money online, Zazzle is a great way to do it. If you have a Zazzle store, knowing how to quickly scale your product offerings can help you achieve faster results. Consider our inexpensive how-to e-books: How to Get Started on Zazzle - a Quick Start Guide, and More Products, Less Time for help!
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It’s not just all packing for the move to Hawaii. We’ve done a quick review of our online store/product/category… http://t.co/ctJeT4HS
2012 was a great year for passive income in our online businesses. Zazzle Store 2012 Best-Sellers and Wrap-Up http://t.co/FOrv6rYg
Via PassingThru: Zazzle Store 2012 Best-Sellers and Wrap-Up http://t.co/6WP3QBgL #li #travel #freedom
@betsywuebker Your increase in Zazzle revenue is impressive Betsy. And your great book will help others to do the same.http://t.co/eAsLwXyE
@CathLawson TY for mentioning our re-cap & Zazzle how-to e-books – great way to supplement or replace income! http://t.co/A8Paq82K
I just found your blog through Zazzle forum. I’m kind of confused with what kind of images can I use for creating Zazzle products. As I understand you download free pictures from several websites but I found that most of the quality patterns are in vector format which you have to convert to bitmap and it takes a lot of time. I can’t imagine how you guys are producing so many products a day…
Hi Oliver – Welcome to PassingThru! I can recommend a couple of e-books that you may find helpful for images and quantity production. The first is a comprehensive guide to image usage which includes many free image source sites: Public Domain Images on the Web by Sara Jane Bennett (http://bit.ly/YIAT4L) and Pete’s e-book More Products, Less Time (http://www.e-junkie.com/37551/product/480602.php), which helps you systematically create Zazzle products in multiples. Pete says if you’re working in PhotoShop, it is not necessary to convert your vector images into BMP. BMP is not a high quality format. You may want to visit our How to Make Money Online with Zazzle Facebook page (https://www.facebook.com/MakeMoneyOnlineWithZazzle) to continue the conversation. Happy Zazzling!