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Keeping track of your marketing strategy is a huge part of running your business. To succeed, you need to have good knowledge of your business performance at every point. With this, you can restrategize where necessary to improve your results.
Also, if you want to understand your target audience, and know the extent of your engagement and growth, then you must get analytical.
The problem is, analytics can be hard to track or even understand. There’s so much to calculate and it can get pretty overwhelming.
It doesn’t have to be, though. You only need to understand what the most important analytics are and how to make sense of them. In this article, we teach you how to do this.
Instagram Analytics: What is it and why is it necessary?
Instagram Analytics is an assessment of your brand’s reach and engagement on Instagram. Keeping tabs on your Instagram analytics will give insight into how well your content is doing.
With analytics, you won’t have to guess what is on the mind of your followers or what they like. Analytics will help you know what type of content your audience has an interest in and guide you through your content creation strategy.
If your goal on Instagram is to get more followers and increase brand awareness or make more sales, Instagram analytics will be of great help.
Tracking your business progress is just like losing weight. While it’s not the easiest of things to do, it’s still worth it. But as much as you do have to work on your brand’s growth on the gram, you can trust Instagram to do most of the weight lifting for you.
Instagram Insight Tool
Instagram has an in-app analytic tool, which is called Instagram Insights. This feature is only available to business accounts. So, make sure to switch to a business account if you are yet to.
The insight tool will help you analyze your Instagram visibility, post Impressions and audience activity.
Because this tool comes with Instagram, tracking your impressions and overall performance on the app will be easy. The feature is also comprehensive and can help you reach your marketing goals faster.
7 Important Instagram Analytics That Will Boost Your Marketing Game
Majoring on these 7 analytics, we will show you how you can be at the top of your marketing game. In this section, you will also get a better understanding of different Instagram metrics and how to leverage them for brand growth.
1. Audience Analytics
Ideally, the kind of audience you have should influence a lot of the decisions you make for your brand. Why? You need to fashion your brand to suit their needs. This is why analyzing your audience is Important.
To see what your audience analytics is like, go to your Instagram insights, scroll down to followers and tap on it.
You will get an overview of your follower’s growth and audience demographic for the last 90 days.
- Follower growth: You can see what type of content increases your following. This metric will also tell you the number of unfollows.
The audience demographics are:
- Top 5 Locations (i.e Cities and Countries)
- Age Range (All, Men, and Women): With this demographic, you can target the specific age group for your products and services.
- Gender: This is great for brands that offer gender-specific products and services.
- Most Active Times (Hours and Days): You can get an idea of the best time to publish posts so that your followers can see your posts on time.
2. Instagram Feed Posts Analytics
Your feed post analytics can show you metrics of up to 2 years of feed post.
From your Insights, scroll down to Content You Shared, then tap on the right arrow next to your number of posts. All your feed posts (All, Photos, Videos and Carousel posts) based on your chosen metric will appear.
The feed post metrics include:
- Call Button Taps
- Comments
- Email Button Taps
- Follows
- Get Directions Taps
- Impressions
- Likes
- Post Interactions
- Profile Visits
- Reach
- Saves
- Text Button Taps
- Video Views
- Website Taps
To get more detailed analytics for any single Instagram post, tap the View Insights link directly under the post in your feed.
A section will appear revealing the metrics of the post. You will see the total likes, comments, saves, direct message shares, Interactions (profile visits and website clicks), Discovery (Accounts reached and Instagram follows) and Impressions.
3. Instagram Story Analytics
Your Instagram story analytics will also show you the type of story content your audience likes.
Again, from your Insights, scroll down to Content You Shared, then tap on the right arrow next to your number of stories.
A number of metrics for stories posted in the last 90 days will appear. Some of these Instagram stories metrics are:
- Back
- Call Button Taps
- Email Button Taps
- Follows
- Next Story
- Impressions
- Link Clicks
- Forward
- Profile Visits
- Reach etc.
Another way to check your Instagram story analytics is by swiping up on a live story. Tap on the Insights button. You will see metrics such as:
- Interactions (Profile visits)
- Impressions
- Follows
- Navigation:
- Back
- Forwards
- Next story
- Exited: this may tell you when your audience lost interest in your story.
4. Instagram Live Analytics
The IG Live feature is a great option for building a community and brand awareness.
To see if your IG Live is doing what you want it to, go to your Insights, scroll down to Live and tap the right arrow next to your number of streams.
Live stream metrics include:
- Accounts Reached
- Peak Concurrent Viewers
- Comments
- Shares
GIF from Giphy
5. Instagram Reels Analytics
Instagram recently introduced Reels analytics in Insights. Reels have more engagement rate than other video formats, so if you are trying out reels, reels analytics will come in handy.
To access Reels analytics, tap the right arrow next to Accounts Reached in Instagram insights.
Instagram Reels Metrics include:
- Plays
- Reel interactions
- Reach
- Likes
- Comments
- Saves
You will see your Instagram Reels performance compared to other content formats from the last 7 or 30 days. This section also shows your top-ranking reels.
To assess the performance of a specific Reel, go to your feed and open the Reel. Tap the three-dot icon in the bottom right of the screen, then tap Insights.
Image source:
6. Instagram Shopping Analytics
To see how well your shoppable posts are doing:
Go to Insights, scroll down to “Content You Shared,” and tap on the arrow next to your shoppable posts or stories. You can then sort your shoppable posts and stories by product-specific metrics such as:
- Product views: the number of times a user tapped the product tag to view the product page on your post or story.
- Product button clicks: The number of times people visited a product page from a post and then tapped the button on the product page.
- Website clicks: the number of times users clicked on your website link in your bio
You can also check out more metrics for a single shoppable post. To do that, go to the post and tap View Insights under the post.
With Instagram shopping analytics, you can make changes to any of your marketing strategies that are not effective. From your product views and product button clicks, you can know which products your customers are interested in. If a product has a high product view but low purchases, you may want to make your product description more catchy to make sales.
7. Instagram Guides Analytics
Instagram guides are collections of Instagram posts, products and locations. They’re like a mini-blog that you can use to educate your followers and even inspire them.
Currently, there is no specific metric for the Instagram guides. However, you can examine analytics for Instagram guides by checking the metrics for the original post.
To Wrap It Up
Instagram analytics is the way to go for brand growth and sales, it should be at the top of your Instagram marketing plan. It will give you a quick rundown of everything about your Instagram performance. To boost your marketing game, don’t sleep on Instagram analytics.
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